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本文是美国的一个市场和包装小组于今年初为了解欧洲市场和包装动向到欧洲各国调查后发表的一篇综合报导。这个小组参观了欧洲的许多商店,也与各包装容器供应商、主要的包装公司进行座谈。文章着重介绍了欧洲人为什么强调新颖的包装结构、在包装上花费更多的投资以及欧洲市场的包装要求。这对我们向欧洲的出口商品包装如何加强适应性、可供借鉴参考。
This article is a comprehensive report published by a U.S. market and packaging team earlier this year to investigate European markets and packaging trends in various European countries. The group visited many shops in Europe and also held discussions with packaging container suppliers and major packaging companies. The article focuses on why Europeans emphasize innovative packaging structures, spend more on packaging, and packaging requirements in Europe. This is how we can enhance the adaptability of our export packaging to Europe for reference.