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广告学是一门综合性的应用学科,由于其实践性较强,单纯的理论教学与传统的教学方法已不能适应广告学专业的发展要求,其教学模式必然也需要进一步探索和完善。广告学专业课程双向性需求实践教学模式能够实现传统教学与新媒体技术、理论基础知识和综合实践经验、协作性与互动性以及教育输出与市场需求的双向对接,对广告学专业课程的发展有着举足轻重的作用。
Advertising is a comprehensive application discipline. Because of its practicality, simple theoretical teaching and traditional teaching methods can no longer meet the requirements of the development of advertising major. Therefore, its teaching mode must also be further explored and improved. Advertising professional courses two-way needs of practical teaching mode to achieve the traditional teaching and new media technology, basic theory of knowledge and comprehensive practical experience, collaboration and interaction and education output and market demand for two-way docking of advertising professional courses have a Important role.