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大学生是网购中的一只重要的力量,对广州高校学生进行问卷调查显示绝大部分大学生都会进行网购,网购的产品范围非常广泛,从服装、电脑、手机到箱包等,网购的主要原因是因为方便。采用交叉表分析说明网购频次与网购金额受网购的经验、大学生的生活费用影响显著,男大学生比女大学生网购更频繁,网购是一种习得性行为习惯。
College students are an important force in online shopping. A questionnaire survey of students in colleges and universities in Guangzhou shows that the vast majority of undergraduates will conduct online shopping. The product range of online shopping is very wide ranging from clothing, computers, mobile phones to luggage. The main reason for online shopping is that Convenience. Crosstab analysis shows that the frequency of online shopping and online shopping by the amount of online shopping experience, the cost of living a significant impact on college students, college students online shopping more frequently than female students, online shopping is an acquired habits.