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在购售电价格空间越来越窄的市场环境中,电力营销部门的工作不仅仅是把电售出去,把费收回来,还要准确了解和把握客户的相关信息,挖掘销售过程中客户的潜在价值,以创造新的利润增长点,提升企业的整体实力。这就对企业的客户管理工作提出了很高的要求,而档案又是客户管理工作的重头戏。客户档案管理的重要性供电企业的客户档案主要包括客户的基本信息、电源点信息、用电信息、用电设备信息、计量信息、计费参数信息、供用电合同等。客户档案中任何一个信息的留存失误,都有可能对电费回收、优质服务等工作造成影响。例如用电客户的基本信息中,客户电话登记错误或者更新不及时,那么客户将无法接收到供电公司的催费等重要信
In the increasingly narrow market space for purchase and sale of electricity prices, the power marketing department’s work is not only to sell electricity out of the fee back, but also accurate understanding and grasp of customer information, mining sales process in the customer The potential value, in order to create new profit growth point, enhance the overall strength of enterprises. This puts a high demand on the enterprise’s customer management, and the file is the highlight of the customer’s management. The Importance of Customer File Management The customer file of a power supply enterprise mainly includes the basic information, power point information, power consumption information, power consumption equipment information, measurement information, billing parameter information, and power supply contract of a power supply enterprise. Any error in the retention of any piece of information in the customer’s file may have an impact on the recovery of electricity charges and the quality of service. For example, the basic information of electricity customers, customer telephone registration error or update is not timely, then the customer will not be able to receive the reminder of the power company and other important letters