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在现代广告的表现形式上,中国传统文化与现代广告艺术完美的有机结合在一起。水墨丹青,“计白当黑”:书法篆刻,苍劲有力。千百年来中国的传统艺术以其独特的艺术魅力一次次地绽放新的生机与活力。中国传统水墨画经过历史的不断洗刷,已经形成了一种独具中国特色的绘画表现形式。在写实水墨画与写意水墨画中,水墨绘画艺术形成了独具中国特色的形式语言,是一种外在形式与内在精神上的统一。水墨画简约质朴的画面不等于简单,而是以一种形象简洁,寓意丰富的表现形式传达出更多要素的信息。
In the form of modern advertising, the traditional Chinese culture and modern advertising art perfect combination of organic. Dan ink, “white when the black”: Calligraphy carving, vigorous and powerful. For thousands of years, China’s traditional arts have once again bloomed new vigor and vitality with its unique artistic charm. After the continuous washing of history, Chinese traditional ink painting has formed a unique form of painting with Chinese characteristics. In the realistic ink painting and the freehand ink painting, the ink painting art forms the formal language with Chinese characteristics, which is a kind of external and internal spiritual unity. Simple and simple picture of ink painting is not equal to simple, but with a simple image, meaning rich expression of communication to convey more elements of information.