提供实用信息:老年类报纸赢得竞争的根本——从天津《中老年时报》几次改版谈起

• 作 者: 王晓兰
• 机 构: 《中老年时报》,
• 出 处: 中国记者
• 发表日期: 2011年06期
• 关键词: 新闻调查 生活服务 新闻版 副刊版 周末报 新闻版面 新闻传播规律 读者信箱 纸媒 受众

老龄化社会的到来,为以中老年为读者对象的媒体在“细分”中赢得一定市场提供了条件,关键在于如何“经营”。《天津老年时报》从1992年创刊到2010年更名为《中老年时报》已经走过了18个年头,这些年来,报纸在不断调整、创新中发展,从最初几万份到如今发行近二十万份,

The arrival of an aging society provides the conditions for the media to target middle-aged and elderly readers to gain a certain market share in “subdivision ”. The key lies in how “business ”. The “Tianjin Old Age Times” started its publication in 1992 and changed its name to “Middle Age Times” in 2010. It has gone through 18 years. Over the years, the newspapers have been developing constantly in their readjustment and innovation. From the first tens of thousands of copies to the current issue of nearly 20 Million copies