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随着中国社会的不断发展,英语在人们的日常生活中越来越流行。广告语篇中的中英文语码转换现象也是非常突出。本文将从该现象出发,浅析广告语篇的中英文语码转换的原因。
With the continuous development of Chinese society, English is becoming more and more popular in people’s daily life. Chinese and English code-switching in advertising discourse is also very prominent. Based on this phenomenon, this article analyzes the reasons for the Chinese-English code-switching in advertising texts.