论文部分内容阅读
关于如何发展中国的世界品牌的讨论,看起来是一个经济话题,但想来想去就成了政治和文化话题了。也许,在中国已经加入WTO的今天,谈一谈世界品牌也许不算是太过奢侈,但可预见的是,这不会是一个轻松的话题。若干年前,中国的市场流行过“出口转内销”的售卖模式,曾经成了许多商家颇有杀伤力的卖点。我们且不去考证这种方式的实质和背景,单从心态上追究,就不难发现,“洋货”对中国消费者实在有太大的吸引力,甚至中国人自己制造的“洋货”也沾光不少。这在很大程度上暴露了国
The discussion of how to develop a Chinese brand in the world may seem like an economic topic, but it turns out to be political and cultural when it comes to thinking about it. Perhaps today, China has joined the WTO, to talk about the world brand may not be too much luxury, but the predictable, this will not be an easy topic. A few years ago, the Chinese market became more and more popular. The sales model of “exporting to domestic sales” has become a selling point for many businesses. We do not study the substance and background of this method. It is not difficult to find out from the mentality that foreign goods are really attractive to Chinese consumers and even Chinese-made foreign goods "Also dip quite a lot. This largely exposed the country