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我国加入WTO后,期刊的对外开放和市场化运作、大力繁荣和发展哲学社会科学等都为学术期刊,特别是高校社科类学报提供了难得的战略机遇。但我们也应清醒地认识到,学术期刊将面临着来自国内外两个期刊市场、两种期刊资源的竞争和挑战。当时政类、经济类、社会生活类期刊大步向市场化进程迈进的时候,处在计划经济体制束缚中的学术期刊更加步履艰难,面临着生与死的考验和抉择。学术期刊到底需不需要进行市场化运作?学术期刊难道就只能以社会效益为惟一宗旨,而不敢奢谈经济效益?我想答案是否定的。学术期刊不仅需要经营意识,更需要市场化的运作手段!
After China’s accession to the WTO, the opening up and market operation of journals, the vigorous development and prosperity of philosophy and social sciences, etc. all provide a rare strategic opportunity for academic journals, especially journals of social sciences in colleges and universities. However, we should also clearly understand that academic journals will face the competition and challenges from the two journals markets at home and abroad, and the resources of the two journals. At that time, the political journals, economic journals and social life journals marched towards the marketization process, academic journals in the shackles of the planned economy became more arduous and confronted with the test of life and death and their choices. Academic journals in the end need to carry out market-oriented operation? Is academic journals can only social benefits as the sole purpose, and not talk about economic benefits? I think the answer is no. Academic journals not only need business sense, but also the need for market-oriented means of operation!