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2006年6月16日,由世界品牌实验室和《世界经理人》周刊联合主办的世界品牌大会发布了2006年《中国500最具价值品牌》排行榜,榜单显示,中央电视台、人民日报分别以622.90亿元、55.90亿元的品牌价值进入前三名。这已是该机构第三次发布最具价值品牌排行榜,每次都有一批传媒品牌进入排行榜。这说明传媒的品牌价值已或为传媒的核心竞争力之一。品牌价值越高,在市场上就越处于强势地位。这些品牌价值是如何计算出来的?据世界品牌实验室专家组成员丁海森先生介绍,他们采用的品牌评估理念是目前
On June 16, 2006, World Brand Conference, co-sponsored by World Brand Labs and World Manager Weekly, released the “China 500 Most Valuable Brands” list in 2006. The list shows that CCTV and People’s Daily respectively To 622.90 billion yuan, 55.90 billion yuan of brand value into the top three. This is the third time the agency released the most valuable brand list, each time a group of media brands to enter the list. This shows that the media’s brand value has become one of the media’s core competitiveness. The higher the brand value, the stronger the position in the market. How these brand values are calculated? According to Mr. Ding Haisen, a member of the World Brand Laboratory Expert Group, their brand evaluation philosophy is currently