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我国传统丝绸处在产业链低端,以制造为主,缺少品牌和话语权。“中国是丝绸的故乡,几千年来,通过丝绸之路传播出去的中华文明,影响了全世界。然而,中国丝绸却没有一个在国际上响当当的牌子。要改变这种状况就必须打造有国际影响力的品牌,把一个传统产业做成一个时尚产业。”丝绸之路控股集团有限公司董事长凌兰芳说。
China’s traditional silk at the low end of the industrial chain, mainly to create, the lack of brand and voice. “China is the hometown of silk and has affected the world for thousands of years through the Chinese civilization spread through the Silk Road. However, there is no such thing as an internationally renowned brand of silk in China. To change this situation, we must create Internationally influential brand, a traditional industry into a fashion industry. ”Silk Road Holdings Group Chairman Ling Lan Fang said.