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第一,人(团队)。做品牌不是一个人的事,是渠道成员共同的事,是生产企业、经销商、终端客户共同的事业。所以,要选择与品牌定位高度相匹配的人(含消费者),即选择品德优良、有一定文化修养和科技知识、有责任心、讲诚信的人和团队。且他们认可做品牌具有一定的公益性,要创造社会价值。做品牌的人,第一考虑的是消费者的利益,最后考虑自己的利益。通俗地说,想做品牌就要把自己定位成做品牌的人,即
First, people (team). Doing a brand is not a matter of individuals, is a channel members of the common thing, is the manufacturing enterprises, distributors, end-customers common cause. Therefore, we must choose the brand positioning height matching people (including consumers), that is, to select good character, a certain cultural accomplishment and scientific and technological knowledge, responsible, honest people and team. And they recognize that the brand has a certain public welfare, to create social value. Brand people, the first consideration is the interests of consumers, and finally consider their own interests. To put it in a nutshell, if you want to be a brand, you should position yourself as a brand, ie