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随着社会信息化程度的提高,现在网络已成为企业或商家推广自己的主要方式之一。由于网络具有平等,灵活,风险可控性高,有据可测,投资回报高的特点,因此,网络营销成为企业或商家重要的营销手段。由于儿童消费市场巨大,童装市场是我国最具潜力的消费市场,因此本文以童装为例,从网络广告、童装网络广告推广问题及解决的措施三个方面来分析。
With the improvement of social informatization, the Internet has now become one of the main ways for enterprises or merchants to promote themselves. As the network has the characteristics of equality, flexibility, high risk controllability, measurable returns and high return on investment, Internet marketing has become an important marketing tool for enterprises or businesses. Due to the huge consumer market of children, the children’s wear market is the most potential consumer market in our country. Therefore, this article takes children’s wear as an example to analyze the problems of online advertising and promotion of children’s online advertising.