中国企业文化的火车头——中国企业文化研究会十五年印象

• 作 者: 李祖荣
• 出 处: 企业文明
• 发表日期: 2004年期
• 关键词: 中国企业文化 管理理论 世界性潮流 理论体系 商业道德 企业文明 企业形象 视觉识别 副部长 区域企业

当企业管理从以物为中心向以人为中心转移的世界性潮流涌动的时候,企业文化——一种崭新的以人为本的现代企业管理理论和模式就应运而生了。这个在80年代初期发轫于美国的管理理论,对传统管理理论进行了“革命”性的扬弃,其革命的声浪在1984年前后传入中国,迅即引起了我国企业界和理论界的重视。十多年后的今天,企业文化在我国已经初步形成了中国化的理论体系,并结出了丰硕的实践之果。当我们在品味这种变革之果的时候,不能不将目光投向中国企业文化研究会——这个被人誉为中国企业文化的不倦的拓荒者

As business management surged from a world-centered movement to a people-centered approach, the corporate culture - a new theory and mode of modern enterprise management based on people - came into being. This management theory, which came to the United States in the early 1980s, subverted the “revolutionary” nature of the traditional management theory. Its revolution spread to China around 1984, and it immediately aroused the attention of our business and theoretical circles. More than a decade later, the corporate culture in China has initially formed a theoretical system of China, and has achieved fruitful results. When we taste the fruits of this change, we can not but turn our attention to the China Enterprise Culture Research Association, which is regarded as the tireless pioneer of Chinese corporate culture