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中央文献出版社的蔡国江同志在一篇文章中讲了一个非常有趣的故事,说的是有三个学营销的学生想把梳子卖给和尚。第一个学生直通通地请和尚买梳子,并让和尚给他妻子买一把,结果被和尚暴打了一顿;第二个学生说自己的父母得了重病,他卖梳子是为了给父母治病,和尚同情他,买了一把梳子;第三个学生对和尚说,每天有那么多人到庙里求佛,你为何不买些梳子,开一下光,把它们送给求佛的人们,使他们在梳头时得到佛的保佑与赐福。和尚说,你有多少梳子,都拿来吧。蔡国江讲这个故事,意在说明搞图书营销时,一定要抓住读者的需求点,才能受到读者的欢迎。事实上,这个故事也生动地揭示出当前编辑工作中存在的误区及走出误区的策略。
In an essay, Comrade Cai Guojiang of the Central Literature Publishing House told a very interesting story that three marketing students wanted to sell their combs to monks. The first student went straight to ask the monk to buy a comb and let the monk buy one for his wife. As a result, the monk beat up. The second student said his parents had been seriously ill and he sold the comb to cure the parents The monk sympathized with him and bought a comb. The third student said to the monk, "Every day, so many people go to the temple to seek Buddha. Why do not you buy some combs, turn on the light, and give them to the Buddha, So that they may receive the blessing and blessing of the Buddha while combing their hair. The monk said, how many combs do you have? Cai Guojiang tell this story, intended to illustrate engage in book marketing, we must seize the needs of readers, readers can be welcomed. In fact, this story vividly reveals the misunderstandings existing in the current editorial work and the strategy of going out of misunderstanding.