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文章针对武术功力大赛的发展现状及主要问题,对武术功力大赛今后赛事品牌的塑造问题进行了论述,提出了重视赛事内容、质量和创意,突出武术文化内涵;拓展传播渠道;重视赛事包装设计上的符号表达;功法运动大众化开展和赛事的大众市场的培育四个方面的建议。
In this paper, according to the present situation and main problems of the martial arts skill competition, this paper discusses the shaping of the future brand of the martial arts skill competition, puts forward the importance of the content, quality and creativity of the competition, highlighting the cultural connotation of Wushu, expanding the communication channel, The symbolic expression of the four aspects of the popularization of the practice of law exercises and the mass market of competitions.