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与其他形式的媒介相比,公开发行股票的媒介其所有权和经营权分离的情况比较明显,所引发的监督管理问题也更为严重。尤其是中国上市的媒介国有股和法人股占有绝大部分比例,如果不存在相应的激励机制和监督机制的话,这些媒介的经营管理人员更缺乏动力按照投资者的利益行事。上市媒介管理层长期战略眼光与其自身的稳定性直接关系到媒介长远目标的实现,而实现这一目标又在于合理的制度推动。传统激励制度
Compared with other forms of media, public ownership of shares of the media ownership and management of the separation of the more obvious situation, the supervision and management caused by the problem is more serious. In particular, most state-owned shares and legal person shares of listed Chinese media occupy the vast majority of the shares. Without appropriate incentives and supervision mechanisms, these media managers lack more incentive to act in the interests of investors. The long-term strategic vision of listed media management and its own stability are directly related to the realization of long-term goals of the media, and the realization of this goal lies in reasonable institutional promotion. Traditional incentive system