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全球化与信息化时代的来临,让整个地球变成了一个地球村。在这里再也没有国界和空间的距离,所有的资源都可以到达任何一个合适的地点。在这样一个资源、人才、资本突破以往的规律发展的同时,空前的流行性预示着所有城市已经卷入了高度竞争的大环境中。而城市的形象就像是一个城市的名片,打造一个良好的形象,可以形成良好的竞争环境。在高速发展的今天,中国的城市纷纷举起塑造良好城市的大旗,但是其中的有效性还是值得探讨。本篇论文主要论述我国当前在城市形象传播中所遇到的困难和误区,希望通过认识形象塑造和传播的瓶颈对我国的城市形象传播有所帮助。
The era of globalization and informatization has brought the entire earth into a global village. There is no distance between borders and space here, and all the resources can reach any suitable place. At the same time that such a resource, talent, and capital have broken through the regular pattern of development, unprecedented popularity indicates that all cities are already involved in a highly competitive environment. The city’s image is like a city’s business card, to create a good image, you can form a good competitive environment. In the rapid development of today, China’s cities have lifted the banner of building a good city, but the effectiveness of which is still worth exploring. This paper mainly discusses the current difficulties and misunderstandings encountered in the city image communication in our country and hopes to help our city image transmission by understanding the bottleneck of image building and dissemination.