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国外有这样一则关于经营技巧的故事。某出版商有一批滞销书,久久不能脱手。一天忽然想出一个主意,给总统送去一本,并三番五次催问意见。总统不堪其烦,客客气气地敷衍了一句:“这本书不错。”出版商立即用这句话大做广告,滞销书被一抢而空。不久,出版商又有书卖不出去,再送去一本给总统。总统这回有了提防,对追问意见的出版商奚落了一句:“这本书糟透了。”出版商不但不恼不怨,而且脑子一转,又做出了广告:“此书是总统所不喜欢的！”不少人出于好奇,争相购买。后来,出版商又故技重演,第三次打起总统的主意。总统接受前两次的教训,不作任何答复。出版商仍然为此大做广告:“此书连总统也难下定论！”结果,本来滞销的第三本书又在市场上引起轰动。出版商在经营困境之中三借总统做广告,所利用的角度各不相同。第一次是利用
There is such a story about business skills abroad. A certain publisher has a series of unsold books and it will take a long time to get out. One day suddenly came up with an idea, sent a copy to the president, and rushed to ask for advice. The President was overwhelmed with a sloppy affair: “This book is good.” The publisher immediately used this phrase to advertise, and the slow-moving book was looted. Soon, publishers had books that they couldn’t sell and sent another copy to the president. The president was wary this time, and the publisher who asked the comments derided: “This book is awful.” The publisher not only did not resent it, but also turned his head and made an advertisement: “This book is the president.” Do not like it!" Many people out of curiosity, competing to buy. Later, publishers repeated their skills and played the President’s idea for the third time. The President accepted the first two lessons and made no reply. Publishers still advertise heavily for this purpose: “This book even the president is difficult to conclusive!” As a result, the third book, which was originally unsaleable, has caused a stir in the market. Publishers use the president’s advertising in different business situations and use different perspectives. The first time is to use