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当今媒体的竞争风起云涌。传播手段的多元化,使得处于上海区县的广播电视媒体,既要立足本土特色,又要积极拓展传播渠道,使有限的传播范围做到最大化,从而提高区县广播电视台的竞争力。从某种意义上说,媒体的竞争不以台的大小来衡
The competition in today’s media is surging. The diversification of means of communication has made it necessary for both radio and television media in Shanghai’s districts and counties not only to be based on local characteristics but also to actively expand their channels of communication so as to maximize the limited scope of their communication so as to enhance the competitiveness of radio and television stations in districts and counties. In a sense, the competition in the media is not based on the size of the platform