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最好的危机管理就是最好的外部效应管理。受众价值最大化才是真正的永续经营之道!近期,发生了不少企业或组织透支公众信任的事件,引发了空前严峻的信任危机!在微博、facebook和公民消费主义兴起的今天,经营过程的不透明性从过去帮助企业浑水摸鱼中盈利的法宝变成了一颗随时可能喷发的活火山。危机管理显得前所未有地重要,但更重要的是在亡羊补牢之前,企业或组织应该如何在当下的透明度危机下调整管理
The best crisis management is the best external effects management. Recently, many companies or organizations overdraft public trust events, has triggered an unprecedented crisis of trust! In the rise of microblogging, facebook and civic conscience today, The opacity of the business process has transformed from a magic weapon that helped companies profit from the troubled waters in the past to an active volcano erupting at any time. Crisis management has never been more important, but more importantly, how can businesses or organizations adjust their management under the present crisis of transparency