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高职院校广告专业以职业能力为基础,培养高端技能型广告专业人才。实践基地的建设,能逐步建立起与市场接轨的实践教学体系,让学生的知识与市场接轨,毕业后能快速胜任公司企业的工作。另外,学生通过校内校外实践基地的培训,知识渴求量大增,对教师广告实践技能有了更高要求,使教师更加努力地提高自身素质与实践能力。真正起到教学互长,互相监督的作用,学生的就业率逐步提升,企业也会获得优质人才。
Advertising professional vocational colleges based on professional ability, training high-end skilled advertising professionals. The construction of practical base can gradually establish a practical teaching system that is in line with the market so that the students’ knowledge can be brought into line with the market. After graduation, they can quickly become competent in the work of corporate enterprises. In addition, through the training of school-based off-campus practice bases, students ’thirst for knowledge has greatly increased, and teachers’ practical skills in advertising have been set higher, so that teachers can work harder to improve their own quality and practical ability. Truly play the role of teaching each other long, mutual supervision, gradual increase in the employment rate of students, businesses will also receive high-quality personnel.