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伴随着经济的发展,企业之间的竞争力由传统的技术竞争向人力资源竞争转型,企业越来越注重人力资源对企业发展建设的影响。企业文化是提高企业人力资源凝聚力的基础保障,文化建设已经成为企业核心竞争力的重要组成部分。为提高企业整体竞争力,企业应该将感恩文化纳入企业文化建设范畴,全面促进企业宣传思想工作发展,为企业发展建设提供动力保障。笔者结合多年工作经验,从宣传思想工作在企业中的地位和作用着手,对以感恩文化促进企业宣传思想工作发展的措施做了简单介绍。
With economic development, the competitiveness of enterprises from the traditional technology competition to the competition of human resources transformation, companies pay more and more attention to human resources on the development of enterprises. Corporate culture is to improve the cohesion of human resources business foundation protection, cultural construction has become an important part of the core competitiveness of enterprises. In order to improve the overall competitiveness of enterprises, enterprises should incorporate the culture of thanksgiving into the scope of enterprise culture and promote the development of their propaganda and ideological work in an all-round way so as to provide impetus for the development and construction of enterprises. The author combines many years of work experience, from the ideological and ideological work in the enterprise’s position and role to start with the Thanksgiving culture to promote the development of corporate propaganda and ideological measures to do a brief introduction.