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蒙牛的成功证明了我们曾反复强调的一个观点,在中国现阶段,中国企业仍有很多机会创造自己的强势品牌,但这种机会时不我待。在如今的奶片市场,蒙牛已成为第一强势品牌。许多消费者部认为奶片是蒙牛的原创,其实奶片并不是完全意义上的新产品。多年前许多乳业企业都生产过奶片,只不过在当时没有成为一种主要的乳制品破广大消费者所认可。随着人们生活节奏的加快和消费者习惯的变化,越来越多的人开始在日常生活吃各种营养片,如钙片。蛋白质片等,因此奶片又重新得到了部分消费者的青睐。当蒙牛进军奶片
The success of Mengniu proves the one point we have repeatedly emphasized. At this stage in China, there are still many opportunities for Chinese enterprises to create their own strong brands, but this opportunity will not be left to me. In today’s dairy market, Mengniu has become the first strong brand. Many consumers think that milk is Mengniu original, in fact, milk is not a completely new sense of the product. Many dairy companies produced milk chips many years ago, except that they did not become a major dairy product at the time and were widely accepted by consumers. As people’s pace of life accelerates and changes in consumer habits, more and more people begin to eat a variety of nutritional tablets, such as calcium tablets, in their daily lives. Protein tablets, etc., so milk tablets have regained the favor of some consumers. When Mengniu into the milk tablets