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对一个企业而言,销售接口从初创开始就存在。企业成长至一定阶段,通常要革新业务部门结构:1)在销售部增加市场功能,往往因用人所短而失败。2)另外设置独立的市场部,又因沟通不畅而不得其终。 企业要长期发展,与客户沟通是一个持续过程,要有全面的视角。在巩固销售部的前提下,设立市场部是必然的选择。问题是本该和谐的部门体系,在实际运作中总是配合脱节,让经营者深感头疼。 市场部与销售部构成整体营销体系,一宏观一
For a business, the sales interface exists from the start. Business growth to a certain stage, usually to reform the business unit structure: 1) to increase marketing functions in the sales department, often due to short-term and failed. 2) In addition to set up an independent marketing department, but also due to poor communication. Long-term development of enterprises, and customer communication is a continuous process, there must be a comprehensive perspective. In the consolidation of the premise of sales, the establishment of the marketing department is an inevitable choice. The problem is that there should be a harmonious sectoral system. In the actual operation, they always work in tandem to make operators feel a real headache. Marketing and sales constitute the overall marketing system, a macro one