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当前,众筹已成为一种重要的互联网金融模式。通过对众筹项目融资特征的分析,众筹项目在融资的各阶段其影响因素和作用方式不尽相同。但是,质量信息披露和项目宣传推广是贯穿众筹项目融资全过程,决定融资成功与否的关键因素。众筹模式的发展需要在充分竞争的条件下,完善众筹平台自身的规则设置,保证信息披露的安全性和全面性,健全产品的推广体系和售后服务体系。
At present, crowdfunding has become an important Internet financial model. By analyzing the financing characteristics of crowdfunding projects, crowdfunding projects vary in influencing factors and mode of action in all stages of financing. However, quality information disclosure and project promotion are the key factors that lead to the whole process of crowdfunding project financing and determine the success of financing. The development of the crowdfunding model needs to improve the rules and regulations of the crowdfunding platform under the conditions of full competition, ensure the safety and comprehensiveness of information disclosure, and improve the product promotion system and after-sales service system.