吃茶去!——“竹叶青-论道”的策略品茗

• 作 者: 杨海标
• 机 构: ASATSU广旭广告 副总经理/ECD
• 出 处: 广告人
• 发表日期: 2007年03期
• 关键词: 中国茶文化 吃茶去 腌茶 《日知录》 论道 《晋书》 顾炎武 傣族 吴人 茶道

中国茶文化的起源由来已久,但最初是以茶当菜的。《晋书》中就写到:“吴人采茶煮之,曰茗粥。”这种习俗至今在我国一些少数民族的生活习惯中还有保留,云南的傣族和布朗族有制作“腌茶”的传统,方法类似腌渍咸菜,腌好之后或凉拌而食,或拌以椒盐,可佐餐,也可直接嚼食。至于何时华夏先民开始主要将茶作为饮料,清初学者顾炎武在《日知录》中写到:“自秦人取蜀而后,始有茗饮之事。”因此,常称“巴蜀是中国茶文化的摇篮”。

The origins of Chinese tea culture have been around for a long time, but they were originally made of tea. “Jin Shu” wrote: “Wu people pick tea, said porridge.” This custom so far in some ethnic customs of our country there are still reservations, Yunnan Dai and Braun have produced “pickled tea” Traditional, the method is similar to pickles, pickled or cold and eat, or mixed with salt and pepper, can be adorned with meals, but also can chew directly. As for when the ancestors of Huaxia began to mainly use tea as a beverage, Gu Yanwu, a scholar in the early Qing era, wrote in “The Daily Record,” “Since the Qin people took Shu, they started to drink tea.” Therefore, it is often said that “ The cradle of Chinese tea culture. ”