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传播学的研究表明,文化上的亲和力,地域上的亲近感,最能使本地的听众产生共鸣。因此,作为地方电台我们必须认识到广播节目的这种地域性的差异,深入研究地域特色,突出地域特征,将自然环境、传统观念、生活方式、历史变迁、时代风尚等都要融入节目的设计策划中。几年来的工作实践使我们感觉到:作为地方电台树立广播节目的本土意识,强化服务功能,是参与媒体竞争保持强势的重要途径。
Studies in communication show that cultural affinity and geographical proximity can best resonate with local audiences. Therefore, as a local radio station, we must recognize such regional differences in radio programs, thoroughly study the regional characteristics, highlight the geographical features, and incorporate the natural environment, traditional concepts, lifestyles, historical changes and the fashion of the times into the design of programs Planning. Our working practices over the past few years have made us feel that establishing a local awareness of radio programs as a local radio station and enhancing service functions are important ways to participate in the media competition and maintain its strength.