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标志设计是通过准确的意念和创意形式引起观者的注意,通过标新立异的造型,简洁、鲜明的色彩来强化标志的识别性、记忆性。标志设计中的记忆性具有重要作用,它能使观者在购买行为中从大脑中提取标志信息,根据标志去购买商品。本文主要对标志设计中记忆的程序与策略做了初步的研究。
Logo design is through accurate ideas and creative forms to attract the attention of the viewer, through unconventional style, simple, clear colors to enhance the logo recognition, memory. Memory in the design of logos plays an important role. It enables viewers to extract logo information from their brains during purchase, and to purchase goods according to the logo. This paper mainly studies the procedures and strategies of memory in logo design.