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价格是市场竞争的有力武器,有效地把握价格发展趋势,适时调整竞争策略,对提高产品的市场竞争力十分重要。对此,笔者就摩托车行业2002年所销售的不同排量的车型价格进行了对比分析,以供大家参考。 整体市场的产品价格分布如图1所示,从价格变化看,走势较为平稳,并有小幅下降的趋势,价格段主要向4000～7000元集中,价格分布以3000～6000元及7000元以上为主,占据了超过65％的产品。在以农村消费为主力市场的中国摩市,骑式车占据
Price is a powerful weapon for market competition. Effectively grasping the trend of price development and adjusting the competitive strategy in a timely manner are very important for improving the market competitiveness of products. In this regard, the author conducted a comparative analysis of the prices of different displacement models sold by the motorcycle industry in 2002 for your reference. The overall market product price distribution is shown in Figure 1. From the perspective of price changes, the trend is relatively stable, and there is a slight downward trend. The price segment is mainly concentrated from 4000 to 7,000 yuan, and the price distribution is from 3,000 to 6,000 yuan and 7,000 yuan. Lord, occupies more than 65% of the products. In China’s Moroccan market, where rural consumption is the main force, riding bicycles occupy