An empirical research on the determinants of Chinese college students' carbon label cognition a

• 作 者: Chao Liu Kairong Xiong Weiwei Wang Ting Zhang Jiamei Tang
• 机 构: School of Journalism & Communication,Guangdong University of Foreign Studies,Faculty of Environmenta
• 出 处: Chinese Journal of Population,Resources and Environment
• 发表日期: 2016年04期
• 关键词: interpersonal college label awareness dissemination communicate innovative willi

Carbon labels are innovative medium and tools for climate change communication and lowcarbon marketing.This study aims at examining how college students are aware of low-carbon and carbon labels,whether they are more willing to communicate low-carbon ideas,and also the determinants affecting their interpersonal communication of carbon labels.The multiple regression analysis shows that Chinese college students’ willingness of interpersonal communication of carbon labels are significantly influenced by their awareness of climate change crisis,the perceived value of carbon labels,the consideration of product environmental attributes,the preferences of carbon labels,the household background,and their educational background.In response to these factors,this paper proposes,in a public perspective,the strategies to enhance the dissemination of carbon labels.

Carbon labels are innovative medium and tools for climate change communication and lowcarbon marketing. This study aims at examining how college students are aware of low-carbon and carbon labels, whether they are more willing to communicate low-carbon ideas, and also the determinants influence their interpersonal communication of carbon labels.The multiple regression analysis that that Chinese college students’ willingness of interpersonal communication of carbon labels are significantly influenced by their awareness of climate change crisis, the perceived value of carbon labels, the consideration of product environmental attributes, the preferences of carbon labels, the household background, and their educational background. In response to these factors, this paper proposes, in a public perspective, the strategies to enhance the dissemination of carbon labels.