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这是一则旧闻,但里面蕴藏着独一无二的经营智慧,时读时新——美国的卡萨尔是一个小型巧克力制造商,因为市场竞争激烈,工厂缺乏核心竞争力,所以一直效益不佳。但是,一个看似偶然,与他的经营无任何联系的信息使卡萨尔的工厂轰轰烈烈地火了一把。1998年,在拳击比赛中,“拳王”泰森张嘴咬下了对手的半只耳朵。他的举动使全世界惊呆了,但是坐在电视机前的卡萨尔没有被惊呆,反而是一阵惊喜。他连夜召集设计人员依照被泰森咬下的半只耳朵形状设计出一种巧克力,工人们连夜进行生产。紧接着,卡萨尔和助手亲自联系欧洲,美国各大超市的配货中心,和他们达成了一个先销售后结款的销售协议。第
This is an old news story, but it contains a unique business wisdom. It is a new time when reading - the American Cassar is a small chocolate manufacturer. Because of fierce market competition and the lack of core competitiveness of the factory, it has always been ineffective. However, a seemingly accidental information that had nothing to do with his operations caused a fire in Kasar’s factory. In 1998, in the boxing match, “The King of Boxing” Tyson opened his mouth and bit his opponent’s ear. His actions shocked the world, but Cassar, sitting in front of the TV, was not shocked but was a surprise. He convened the designer overnight to design a chocolate in accordance with the shape of the half ears that had been bitten by Tyson. The workers were producing overnight. Immediately afterwards, Casal and his assistants personally contacted the distribution centers in Europe and major supermarkets in the United States, and they reached a sales agreement for sales after sales. The first