论文部分内容阅读
2011当“一切都是浮云”流行于网络的同时,以潮流、时尚为标签的年轻一代逐渐成长为汽车市场购买的主流,对家用小车的要求已经不仅仅局限在代步、省油和方便,欧系硬派小车凭借出色的外观设计以及杰出的综合品质成为年轻一代的最佳选择。在物价和油价双双上涨的背景下,越来越成熟的年轻消费者在购车上更加理性,除时尚动感的外观外,更加在意车辆的内在品质。具备现代动感风格、双色组合以及手自一体发动机的欧系硬派车型成为拉动市场销量的主力,备受市场青睐的上海大众斯柯达晶锐称得上是其中的代表车型。
2011 While the trend of “everything is floating clouds” is becoming more popular in the Internet, the younger generation, which is trendy and fashion-conscious, has gradually become the mainstream of the auto market. The demand for home-use cars has not only been limited to transportation, fuel economy and convenience, European hardcore car with outstanding design and outstanding overall quality to become the best choice for the younger generation. Against the background of rising prices and oil prices, more and more mature young consumers are more rational in car purchase and are more concerned with the inherent quality of vehicles in addition to the fashionable and dynamic appearance. With the modern dynamic style, the combination of two-color as well as the hands of one European-style hard-core models have become the main force driving sales in the market, much favored Shanghai Volkswagen Skoda Jing Rui claiming to be one of the representative models.