论文部分内容阅读
大学生创业既存在理论意义上的风险,也存在现实境况上的风险。媒体在传播大学生创业信息时,理应具有风险传播的意识并承担风险传播的责任。然而长期以来,大学生创业的媒体传播和创业者的媒体再现都缺乏甚至淡化、漠视其风险。究其原因,主要是媒体过度呈现官方的声音、过度取悦市场以及媒体自身对创业风险认识不足。因此媒体在对待大学生创业时,应增强对创业风险的认识,发挥其预警风险的功能;提供更多的深度报道,还原创业风险的存在;搭建自由和民主的对话空间,形成风险交流的氛围;重视受众反馈,及时引导对创业风险的正确理解。
There are both theoretical and practical risks for college students to start their own businesses. When disseminating college students’ entrepreneurial information, the media should have the awareness of risk transmission and assume the responsibility of risk communication. However, for a long time, neither the media of college students’ entrepreneurship nor the media of entrepreneurship has even been diluted or overlooked. The reason is mainly the excessive presence of official voices in the media, excessive delight in the market and lack of awareness of venture capital risks by the media themselves. Therefore, when dealing with university students, the media should enhance their understanding of venture capital and give full play to their early warning risks; provide more in-depth coverage and restore the existence of entrepreneurial risks; establish a free and democratic dialogue space to form an atmosphere of risk communication; Pay attention to audience feedback, timely guidance on the correct understanding of venture risk.