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秉持“图书是艺术品”的理念,松田行正以特色鲜明的出版内容和别具一格的设计风格在日本出版界独树一帜。1948年出生的松田行正对世界各地的书籍设计爱好者而言应该都不陌生,他是活跃在日本书刊与建筑设计领域杰出的设计家和艺术指导家。《零》《眼的冒险》《圆与方》等图书都是他在世界范围内销量可观的作品。秉持“图书是艺术品”理念的他还经营着一家名为“牛若丸”的小型出版社,以特色鲜明的出版内容和别具一格的设计风格在日本出版界独树一帜。这位从业近半生的传统书籍设计家怎样理解书籍设计,又是怎样设计出远销多国的畅销书?以“敬人纸语”举办
Uphold the “book is art ” concept, Matsuda line is distinctive features of the published content and unique style of design in the Japanese publishing industry unique. Matsuda, born in 1948, is no stranger to book design enthusiasts around the world and is an outstanding designer and art director active in Japanese book and architecture. Books such as Zero, The Adventure of the Eye, The Circle and the Square are all his works that have sold well all over the world. In keeping with the philosophy that “books are art,” he also runs a small publishing house called “Niu Ruo Wan”, which is unique in Japanese publishing with its distinctive publishing content and unique style of design. How does this traditional book designer, who has been practicing for nearly half a year, understand how to design a book and how to design a bestseller that can be exported to many countries?