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随着社会的发展和信息传播技术的革新,自媒体已成为深受人们欢迎的新兴的媒体传播形式。尤其在高校校园内,自媒体成为大学生们获取知识信息和人际交往的重要手段,在基于庞大用户数量的基础上焕发出巨大的能量。高校思想政治教育工作必须科学理解自媒体的内涵、特征,深刻认识到网络自媒体发展对大学生社会主义核心价值观教育的影响、作用,才能切实提升教育的针对性、实效性。
With the development of society and the innovation of information and communication technology, the self-media has become a popular form of media dissemination. Especially on the campus of colleges and universities, self-media has become an important means for university students to acquire knowledge information and interpersonal contacts, which has given rise to enormous energy based on the huge number of users. The ideological and political education in colleges and universities must scientifically understand the connotation and characteristics of self-media and deeply understand the influence and effect of the network self-media development on the core values education of college students in order to effectively improve the relevance and effectiveness of education.