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米其林有非常严格的赞助规定,一般只赞助能获胜的车手。——韩寒,《春萍,我做到了》或许在很多领域,米其林都是依照这样的“规则”来寻找它的合作伙伴,包括工程机械行业。多年前,米其林同中国工程机械龙头企业徐工集团就开始了战略合作,是徐工全系列全地面起重机的标配轮胎供应商。bauma China 2012上,双方的合作得到了进一步的加强与深化,在签署的合作协议中,米其林正式成为徐工大型装载机的轮胎供应商——米其林将根据具体车型、工作场所和路面状况的不同,为徐工集团大型装载机提供最适合的轮胎产品。这也是米其林首次成为中国本土制造企业大型装载机轮胎产品的签约供应商。享誉世界的米其林表达了要大力开拓中国工程机械市场的愿景,自然也为国内工程机械行业用户准备了“厚礼”。
Michelin has very strict sponsorship rules and generally only sponsors who can win. - Han Han, “Chun Ping, I did it” Perhaps in many fields Michelin is looking for its partners according to this “rules”, including the construction machinery industry. Many years ago, Michelin started strategic cooperation with XCMG, the leading construction machinery company in China, and was the standard tire supplier of XCMG’s all-terrain crane. bauma China 2012, the cooperation between the two parties has been further strengthened and deepened. In the signed cooperation agreement, Michelin officially became the tire supplier of XCMG’s large loaders - Michelin will, depending on the specific vehicle type, the workplace and the road conditions, For the XCMG large loader to provide the most suitable tire products. It is also the first time that Michelin has become a contracted supplier of large loader tire products for Chinese-owned manufacturing enterprises. World-renowned Michelin expressed the vision to vigorously explore the Chinese construction machinery market, naturally for the domestic construction machinery industry users “gift ”.