媒介融合下报业媒介生态新格局的形成

• 作 者: 罗钰
• 机 构: 江西财经大学,
• 出 处: 文学界(理论版)
• 发表日期: 2010年10期
• 关键词: 媒介融合 媒介生态

随着数字技术的不断发展以及数字新媒体在数量和形态上的不断成熟,各种媒体越来越趋向于功能的融合,这种融合的形态在全世界范围内已成为一种无所不在、影响巨大的现象并逐渐成为当今传媒业发展的主流趋势和重要表现。本文从传播技术、受众资源、媒介政策与制度以及报业竞争的角度分析在媒介融合的影响下报纸媒体生态新格局的形成以及由此给媒体的运作方式以及人类的生存方式带来的全方位变化。

With the continuous development of digital technology and the constant maturity of the digital new media in terms of numbers and forms, various media are becoming more and more convergent in function. This form of integration has become ubiquitous and influential in the world The phenomenon has gradually become the mainstream of today’s media industry trends and an important manifestation. This paper analyzes the formation of a new media ecology under the influence of media convergence from the perspectives of communication technology, audience resources, media policies and systems, and newspaper competition, and the full range of media operations and human survival methods Variety.