论文部分内容阅读
要在竞争激烈的市场保持不败,决不能盲目扩张。主持人语;随着楼市的持续低迷,地产中介行业的冬天显然已经开始。在一手商品房交易的萎缩,二手房市场的冷清以及国内外经济环境的“逼促”下,地产中介大多陷入萧条的困境,而随着国际金融海啸浪潮的席卷,今、明年两年估计中介还将会面临更加残酷的竞争,市场环境也会更加恶劣,那么,广州的中介企业将如何应对?当前的中央的“救市”之举是否能“力挽楼市低迷之狂澜?为此,本刊特别邀请了珠江恒昌顾问有限公司总经理何世红、广州市同创卓越房地产投资顾问有限公司总经理赵卓文、广东中原地产代理有限公司项目部总经理黄韬、广州中地行房产代理有限公司副总经理郑隽宸,对当前形势下中介企业的信心与对策进行了交流讨论。结语:与会代表有一个共识就是,市场的变化,这是挑战但更是机遇,而且,随着”救市“新政的出台,楼市的信心将逐步得以恢复,他们有信心挺过这不算太冷的冬天。谁笑得最久,谁笑到最后,谁就是真正的胜利者。
To remain unbeaten in a highly competitive market, we must not blindly expand. Host language; With the continued downturn in the property market, apparently the winter real estate brokerage industry has begun. With the shrinking of first-hand commodity housing transactions, the desertification of the second-hand housing market and the ”push“ of the domestic and international economic environment, most real estate agents have been in a depression. With the tide of the international financial tsunami sweeping up, the estimation for the next two years Intermediaries will also face more brutal competition, the market environment will be even worse, then, how to deal with the intermediary companies in Guangzhou? The current central ”rescue“ move ”to help the property market slump? This article specially invited Zhujiang Hengchang Consultants Co., Ltd. General Manager He Shihong, Guangzhou Tongchuang Excellence Real Estate Investment Consultants Ltd. Zhao Zhuowen, Guangdong Centaline Property Agency Co., Ltd. General Manager Huang Tao, Guangzhou, Zheng Junchen, deputy general manager of Acting Co., Ltd., exchanged views on the confidence and countermeasures of the intermediary enterprises in the current situation. Conclusion: There is a consensus among participants that changes in the market are challenges but more opportunities. Moreover, with the “ Rescue ”the introduction of the New Deal, the confidence of the property market will gradually be restored, they have confidence to survive this not too cold winter who laughs the longest, who laughs in the end, who is Real winner.