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整合营销传播(Integrated Marketing Communications:IMC)是指企业在经营活动过程中,以由外而内(Outside-in)战略观点为基础,为了与利害关系者(Stake holders&Interest Groups)进行有效的沟通,以营销传播管理者为主体所展开的传播战略。
Integrated Marketing Communications (IMC) refers to enterprises in the business activities in the outside-in (Outside-in) strategic point of view, in order to stakeholders (Stake holders & Interest Groups) for effective communication to Marketing communication manager as the main spread strategy.