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在中国,体育产业正逐渐成为21世纪最具发展前景及发展潜力的新兴朝阳产业。2014年10月,国务院印发《关于加快发展体育产业促进体育消费的若干意见》提出,到2025年要实现体育产业总规模超过5万亿元。社会各界反响热烈。取消商业性和群众性体育赛事活动审批、鼓励发展职业联盟、通过市场机制积极引入社会资本承办赛事、促进体育消费等提法引起广泛关注。那么,在体育产业蓄势待发之际,支持体育产业化发展的投融资问题也备受大家的关注,本文阐述我国体育产业在发展过程中投融资存在的问题以及解决对策。
In China, the sports industry is gradually becoming the emerging sunrise industry with the most promising prospect and development potential in the 21st century. In October 2014, the State Council issued Several Opinions on Speeding up the Development of Sports Industry and Promoting Sports Consumption, and proposed that the total size of the sports industry should exceed 5 trillion yuan by 2025. All sectors of the community responded enthusiastically. Abolishing the examination and approval of commercial and mass sports events, encouraging the development of professional alliances and actively introducing social capital to host events and promoting sports consumption through market mechanisms have attracted wide attention. So, when the sports industry is ready to go, the issue of investment and financing in support of the development of sports industrialization has drawn much attention from everyone. This article elaborates the problems existing in the investment and financing of the sports industry in China and their solutions.