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互联网时代,零售格局或将被全面颠覆,传统家电企业的发展受到了前所未有的考验,探索新的渠道模式已然迫在眉睫。随着互联网的普及和技术的升级,中国的网民数量和网购规模正在呈现高速增长的发展趋势,对实体渠道冲击巨大。为应对这一变化,各大家电实体渠道纷纷积极布局电子商务平台,根据企业自身的特点,加强用户管理,探索渠道变革新模式。
Internet era, the retail pattern or will be completely subversive, the development of traditional home appliance companies have been an unprecedented test, explore the new channel model is imminent. With the popularity of the Internet and the upgrading of technology, the number of Internet users in China and the scale of online shopping are showing a trend of rapid growth, which has a tremendous impact on the physical channels. In response to this change, all major appliance channels have been active layout of e-commerce platform, according to their own characteristics, to strengthen user management, explore new modes of channel change.