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1993年,世界饮料巨头可口可乐公司决定进军伊朗市场,这让伊朗的本土饮料龙头企业扎姆扎姆可乐如临大敌。为保住市场,扎姆扎姆公司立即召开管理层会议,商讨如何有效阻击可口可乐的大举来犯。有人提议打价格战,全面降价;有人建议进一步细化可乐市场,研发新产品;还有人认为扎姆扎姆不可能是可口可乐的对手,不如主动投怀送
In 1993, the world’s beverage giant Coca-Cola Company decided to enter the Iranian market, which made Zamzam Cola, Iran’s local beverage leader, an adversary. To keep the market, Zam Zam immediately held a management meeting to discuss how to effectively prevent Coca-Cola from committing a crime. It was suggested that the price war, a comprehensive price reduction; it was suggested to further refine the cola market, research and development of new products; others think Zam Zam can not be Coca-Cola opponent, it is better to take the initiative to vote