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在上世纪80年代,宝洁公司在诸多消费品领域占据领先地位,但让宝洁一直头痛的是,研发部门始终无法研制出新的地板清洁产品。无法研制出新型地板清洁产品的原因是:那些化学制品不是把木质地板上的清漆剥离下来,便是刺激使用者的皮肤。为此,宝洁不得不尝试与外部合作,他们找到了Continuum设计公司,请他们用完全不同于化学家的思维,最好是用异想天开的方法来解决这个问题。Continuum的设计人员在接到任务之后,并没有在实验室里研究分子,而是去拜访用户,看人们日
In the 1980s, Procter & Gamble took a leading position in many consumer products, but P & G has been having a headache, the R & D department has been unable to develop new floor cleaning products. The reason why we can not develop a new floor cleaning product is that those chemicals do not strip the varnish from the wood floor and stimulate the user’s skin. To do this, Procter & Gamble had to experiment with outsiders and found the company Continuum, asking them to use radically different chemists’ thinking, ideally using a whimsical approach to solving the problem. Continuum designers received the task, did not study in the laboratory molecules, but to visit the user to see people’s Day