论文部分内容阅读
在移动互联网广泛运用的环境下,新兴媒体不仅改变了信息传播渠道、内容、周期,改变了传播模式,改变了受众的接受习惯,也改变了媒体信息管理方式方法。因此,媒体融合,不仅是传统媒体或新兴媒体要利用对方的渠道、形式、模式、资本等融合发展,更重要的是媒体信息管理的创新融合。
Under the circumstance that the mobile Internet is widely used, the emerging media not only changed the channel, content and period of information dissemination, but also changed the mode of communication, changed the accepting habit of the audience and changed the way of media information management. Therefore, the media convergence is not only the traditional media or emerging media to use each other’s channels, forms, models, capital and other integration and development, more importantly, the innovative integration of media information management.