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毋庸置疑,体育运动在当今社会生活中正扮演着越来越重要的角色;在互联网、信息化高度发展的今天,体育几乎成了不可或缺的组成部分,如此大范围的“体育关注度”、在注意力就是生产力的时代自然就成了商家比拼的舞台,万事达卡、三星、耐克、明基等国际知名企业为我们提供了因赞助体育而后来居上的强大左证,体育营销的强大引擎正推动着那些梦想与国际公司同台竞技的企业从“丑小鸭”向“白天鹅”的蜕变。而国内的联想、伊利、海尔、李宁正在体育营销的土壤中进行创新、播种,由此带动了国内企业投身体育营销的新浪潮。
There is no doubt that sports are playing an increasingly important role in today’s social life. With the rapid development of the Internet and information technology, sports have become almost an integral part of such a large scale of sports concern, “In the era of attention is the productivity of the natural competition has become a business platform, MasterCard, Samsung, Nike, BenQ and other well-known international companies to provide us with sponsorship of sports and come from behind a strong evidence, a powerful engine of sports marketing Promote those who dream of competing with international companies on the same stage from the ”ugly duckling“ to ”white swan " transformation. The domestic Lenovo, Yili, Haier, Li Ning is marketing in the soil for innovation, sowing, which led to domestic enterprises to join the new wave of sports marketing.