澳大利亚考尔斯促销新招

• 作 者: 许云
• 出 处: 销售与市场
• 发表日期: 1994年04期

澳大利亚考尔斯(COLSE)超级市场,最近在电视上大做广告,要学生们收集他们公司的收据,转送给学校,再由学校累积起来,向该公司交换电脑等设备。这种促销的手法的确是很高明,因为,在澳洲一般中小学的经费并不充裕,要添加设备,往往得向外募捐。学校的设备是要不断更新、添加的,所以募款的活动也是无止境的。如果每次要添加设备,就得向家长们要钱的话,不但学校很难启口,也会造成一些不良的影响。

The COLSE supermarket in Australia recently advertised on television. Students were required to collect their company receipts, transfer them to schools, accumulate schools, and exchange computers and other equipment with the company. This kind of promotion is indeed very clever, because the funds in Australia’s general primary and secondary schools are not sufficient. To add equipment, they often have to raise funds. School equipment is constantly updated and added, so the fundraising activities are endless. If you have to add equipment every time you have to ask parents for money, not only is it difficult for schools to open their mouths, but it can also have some negative effects.