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“老天,请赐给我能力,让我做好我可以控制的事情;请赐给我开放的心态,让我坦然接受我不能控制的事情;请赐给我智慧,让我可以正确分辨这两件事。”说到广告创意人,剑客的形象就俗不可耐地出现在脑海,似乎凭借高超的专业经验,就可在营销传播的江湖上飞檐走壁,剑锋指处,无不所向披靡!没成想,这几年4A公司忽然就被归类为冷兵器时代的恐龙了,广告主和消费者挥舞着手里的智能手机,摆弄着H5、DSP、LBS、大数据,自己就干上了!创意剑客们多数都对不上招数,纷纷乱了阵脚:这个江湖怎么就不带我们玩了?
“God, please give me the ability to let me do what I can control; please give me an open mind, let me calmly accept things I can not control; Please give me wisdom, so I can correctly distinguish These two things. ”Speaking of creative people, the image of swordsman appeared vulgarly in mind, it seems that with superb professional experience, you can spread in the marketing of rivers and lakes flying cornices, Jian Feng refers to the Department, all invincible! Suddenly, in recent years 4A company suddenly classified as a cold weapon era dinosaurs, advertisers and consumers waving their hands on the smart phone, playing with H5, DSP, LBS, big data, they have to do it Most of the creative swordsmen are not good tricks, have a mess: how can this lake do not play with us?