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2010戛纳广告节把网络互动类的全场大奖颁给了耐克的LIVESTRONG FOUNDATION。耐克早在2004年就尝试在网络广告方面的突破,而这几年,它的广告更是让耐克迷们深度卷入到它营造的激情氛围中。
2010 Cannes Advertising Festival to the network interactive class award was presented to Nike’s LIVESTRONG FOUNDATION. Nike as early as 2004 to try online advertising breakthroughs, and in recent years, its advertising is Nike fans deeply involved in the passion it creates atmosphere.