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研究了制造商向顾客提供两种产品,且两种产品在价格、质量和服务三个方面进行竞争的均衡与协调策略问题.通过构建一条包括制造商和顾客的供应链模型,分析了协调情形和无协调情形下两种产品竞争的均衡解.运用数值仿真讨论了各种参数变化带来的影响,结果表明:协调策略是制造商的占优策略,且两种产品存在越大的价格差或存在明显的质量成本优势或存在明显的服务成本优势时,采取协调策略获益幅度越大;协调策略可以弥补产品在质量成本或服务成本方面的劣势,但从整个市场的发展来说,无协调策略却能加强市场竞争激烈程度,提高产品平均质量和平均服务,使顾客受益,市场中顾客总量增加.
This paper studies the equilibrium and coordination strategy that manufacturers offer two kinds of products to customers and the two products compete in terms of price, quality and service.Through the construction of a supply chain model including manufacturers and customers, the coordination situation And the unbalanced solution of two kinds of products under uncoordinated situation.The numerical simulation is used to discuss the influence of various parameters changes.The results show that the coordination strategy is the dominant strategy of the manufacturer and the bigger the price difference exists between the two products Or there is a clear quality cost advantage or obvious service cost advantage, the greater the benefit from adopting the coordination strategy; the coordination strategy can make up for the disadvantage of the product in the quality cost or the service cost, but from the development of the whole market, Coordination strategy can enhance the fierce market competition, improve product quality and average service average, so that customers benefit, the total market in the increase of customers.